• The Story of Our Company

Our Mission

Archetype is atypical in its approach to diversity and inclusion. Instead of being branded as the firm that is only called to resolve issues that arise from difference, we seek to provide new organizations the tools to develop inclusive cultures and organizational strategies at the onset and to prepare businesses for an ever-changing workforce and customer base.

Our Team

Ulysses J. Smith is the Founder and CEO of Archetype D&I Consulting LLC where he focuses on creating and implementing workforce diversity and inclusion strategies for small and medium-sized startups as part of their growth strategy. Much of his work centers on participatory governance structures and creating access to institutions and decision-making processes for underserved and underrepresented groups. He has consulted with organizations throughout New York State and the Bay Area including Gusto, Genentech, Electronic Arts, and the NYC Human Resources Administration. Smith previously served in various leadership roles at Cornell University—including Lead Diversity & Inclusion Strategist and Lead for Special Projects, Innovation & Strategic Engagement—overseeing the institution’s diversity strategy and focusing on diversity and innovative engagement of the changing workforce. Smith is a graduate of Cornell University, earning concurrent degrees in both Urban & Regional Studies and Government.

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